About Junto
A coaching practice built from years of studying how real change happens—and how people can move forward naturally and sustainably.
The Work Behind Junto
For more than 20 years, I’ve grappled with the same question:
Why is change so difficult—even when we genuinely want it?
Why do capable, thoughtful, resourceful people still find themselves stuck in patterns they can see clearly, but can’t seem to shift? Why does insight so often fail to translate into meaningful movement?
That question has shaped much of my life’s work.
Over the years, I’ve explored it through coaching, wellness, leadership development, behavior change, and human performance—studying, practicing, certifying, building, partnering, and testing what actually helps people move forward in sustainable ways.
That path led me into work with pioneers in the wellness industry, including the development of a personal wellness app used around the world. It led into leadership change and coach development, where I helped shape an ICF Level 1 & 2 coaching curriculum designed to deepen the way coaches listen, partner, and facilitate transformation. It also led into the mental health coaching space, where I gained additional perspective on the intersection of emotional well-being, leadership, and change.
Over time, those experiences began to converge.
What emerged was not a single method or borrowed framework, but a more integrated understanding of what people actually need in order to change—not just intellectually, but practically, relationally, and internally.
Junto grew from that understanding.
It was built on the belief that meaningful forward movement doesn’t usually come from trying harder. More often, it comes from greater access to the intelligence of the whole system. It recognizes that people are not linear, and change is rarely mechanical. Our patterns, adaptations, lived experiences, and internal conditions all shape what movement feels like—and what allows it to become possible.
That understanding became the foundation of my work.
What Shaped This Work
Junto was shaped through years of work across coaching, wellness, and leadership—each one offering a different lens into how people change.
Together, they revealed a shared truth: meaningful movement happens when people are supported as whole systems, not managed as isolated parts.
Coaching
Coaching has shown that its power lies in creating a safe space where people—already fully capable—can access what is true for them, discover what is ready to move, and take their own choices forward. It turns insight into action, reflection into meaningful change, and supports growth from the inside out.
Wellness
Wellness work showed that mindful awareness, nervous system regulation, and skill-based practices create the conditions for real action. These tools help people expand capacity, translate discovery into movement, and build resilience—so change is sustainable, not just short-term effort.
Leadership
Experience in leadership development highlighted the systemic and relational realities people carry: complexity, responsibility, and adaptation. Transformation requires attention to the full system—internal patterns, relationships, and environment—so growth can unfold naturally and sustainably.
Junto exists where coaching, wellness, and leadership come together.
Insight alone may help someone see clearly, but it does not always create lasting change. Action alone may create movement, but not the kind that holds under pressure.
Junto brings these disciplines together to support real change in real life—helping clients build understanding, expand capacity, and move toward what matters in a way that feels natural, sustainable, and fully their own.
FAQs
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While the personal benefits of coaching will be unique to you. Research has shown that coaching provides benefit in the following areas: awareness, collaboration, self-efficacy, communication, work-life balance, and increased mental health. In addition coaching has been shown to increase engagement, improve individual performance, foster deeper learning, and empower individuals.*
We believe that that everyone can benefit from coaching. In fact, the median ROI for coaching is 7X the investment, and 99% of people who hire a coach are “satisfied or very satisfied” with their experience.*
*https://www.linkedin.com/pulse/2023-statistics-coaching-interesting-industry-dat-tran/
*https://pubmed.ncbi.nlm.nih.gov/33993102/
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Coaches and therapists have a lot in common such as helping clients work through emotional discomfort or set goals. But while coaches and therapists both strive to provide safe spaces for exploration, listening, and client wellness, there are key differences in these professional offerings. It is good to be aware of these as you decide what might be needed for your situation.
Therapists are mental health professionals that are trained and certified to diagnose and/or treat mental illness. They provide clinical care. They are able to work with individuals who consider themselves to be functioning below ordinary levels or who have thinking or behavior patterns that significantly interfere with daily living.
Coaches are certified professionals that work with individuals functioning at ordinary levels to set goals, navigate professional or personal challenges, and to elevate performance. Coaches support mental fitness and whole person wellness.
Some coaches (such as at Junto) are trained as mental health coaches and are able to work with mild to moderate anxiety and depression as well as mental health concerns that are common to our lived experience. Junto coaches are also trauma-informed and trained to support nervous system regulation for clients who are functioning at ordinary levels but who may require additional whole person support.
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Our clients come in all ages and range from students to entrepreneurs, from parents to CEOs. Whether you are looking to optimize your personal or professional performance, work through complex life events, or gain more clarity on your purpose and goals, we can help. We have coached clients on a multitude of topics and our clients consistently have breakthroughs in areas where they have previously felt “stuck.”
We are more likely to be a fit for you if you are open to exploring in honesty, are sincerely interested in change, and prefer a holistic approach. We are not therapists and do not provide counseling services.
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Jenny Swim is the lead coaching practitioner at Junto. For more than 15 years, Jenny has been engaged in identifying solutions that enable individuals to breakthrough emotional and behavioral barriers.
Jenny is an original co-author of the Essential Emotions class and the Essential Emotions Reference App and former Chief Coaching Officer at ShadowLight Global.
Jenny is a professionally certified coach with the International Coaching Federation (ICF) and a certified CLEAR Change™ Coach. She is certified in the Leadership Circle Profile 360, the everything DiSC suite of tools and the Emotion Code technique. She also has training in EFT, somatic processing and nervous system regulation.
Jenny has a Bachelor of Arts (BA) of Communications, Public Relations from Brigham Young University.
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At Junto, you will experience a down-to-earth coach approach that is curious, intuitive, and rooted in practical principles. Our coach approach is an “east-meets-west” experience that focuses holistically on our clients in an inside-out, whole person discovery that produces real results.
While our coaching sessions are facilitated by professionals, the client is fully in the driver’s seat. We hold our clients fully-capable for their own results and take seriously our role to serve their goals.
Unless requested by the client, our sessions are held via zoom.
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We are not medical professionals or therapists. We do not work with insurance companies or HSA accounts. Individuals may pay out of pocket or use professional development budgets.
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Yes! Many organizations provide coaching and leadership development support for their employees. We can work with you to provide your organization with a Professional Development Coaching Overview.
Wondering if Junto Coaching is right for you?
Schedule a discovery call to explore how your needs line up with our approach and offerings.